Intent data in your sales process allows you to personalize your conversations with prospects. No more emails with: "have you been able to view the previous pdf?". Now you're able to engage in different ways with a multi-channel approach and personalize, minus the effort.
Learn everything about intent data in this article.
Many people think this is only for marketers. Salespeople deserve intent insights too!
We share concrete examples of how salespeople can leverage intent and what it looks like.
Combining intent with things you are already doing has a big impact on the quality of those efforts!