Leadcamp icon
Save 8 hours every week. Guaranteed.
We analyzed the time saved from over 100,000 sales interactions after switching to Leadcamp.
Get Back Time
No, I want to waste my time
Wave Wave
Sign In

What does it mean?

Smarketing

Used to refer to the practice of aligning Sales and Marketing efforts. In a perfect world, marketing would pass off tons of fully qualified leads to the sales team, who would then subsequently work every one of those leads enough times to close them 100% of the time. But since this isn't always how the cookie crumbles, it's important for Marketing and Sales to align efforts to impact the bottom line the best they can through coordinated communication.