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What does it mean?

Sales Methodology

"The 'how' of selling as a skill set," according to John Kenney of Sales Benchmark Index. Many sales methodologies are out there, and sales leaders often choose one, in particular, to use it to teach and motivate his or her team. Popular sales methodologies include SPIN selling, Conceptual Selling, SNAP Selling, The Challenger Sale, Sandler Sales, and CustomerCentric Selling.