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What does it mean?

Lead

A person or company who's shown interest in a product or service in some way, shape, or form. Perhaps they filled out a form, subscribed to a blog, or shared their contact information in exchange for a coupon.

Generating leads is a critical part of a prospect's journey to becoming a customer.

Landing pages, forms, offers, and calls-to-action are just a few tools to help companies generate leads.