What does it mean?


A feature is a product's specific function or characteristic to solve a potential buyer's need or pain point. It is typically a unique aspect of the product that distinguishes it from similar offerings in the market and can help to increase its appeal to potential customers. Features are often used by sales and marketing teams to highlight the benefits of a product and to demonstrate how it can address specific customer needs or challenges.

Understanding the Importance of Features in a Product

In the world of selling, the more a product appeals to potential customers, the greater the chances of sealing a deal. This appeals to every salesperson, sales manager, and startup selling products or services. In the era of digital selling, features have become a powerful selling tool. When a product has appeal, it resolves your potential client's pain points and keeps them interested. The solution to that pain point you're searching for is the features of your product. In this article, we will dive deep into understanding the importance of features in a product.

The Value That Features Add

The difference between a product and an appealing product is the features. The features of the product help define it better and help it stand out from the competition. For instance, if you are selling a smartphone, the storage capacity, camera quality, battery life, and durability would be some of the defining features. Defining features not only help the consumer understand the product better but also helps them find a product that will be a perfect fit for them.

Features also help in making the product stand out from the competition. It is a very competitive market out there, and every product has numerous competitors, which makes it challenging for consumers to choose the right one. Companies invest a lot of time and resources in researching the needs and pain points of the consumer to develop features that provide solutions to those problems. This, in turn, makes the product more appealing and helps the product to stand out.

A product's features can also add value to the product, resulting in a price increase. The more valuable the additional features of the product, the more money people are willing to pay. For example, a car with an in-built GPS may be more expensive than a car without that feature, but yet it would be more valuable to someone who needed a reliable and accurate GPS in their vehicle.

Another key factor features play is the ability to future-proof a product. The technological advancements today mean that products once viewed as being state-of-the-art are now outdated. Companies that continuously invest in upgrading the features of their products are the ones that stay ahead of the curve. Providing frequent software upgrades could prevent the product from becoming obsolete.


In conclusion, features are a significant factor in a product's appeal. A product's features define it and make it stand out. They add value, help solve customers' problems and future-proof the product. Therefore, features should always be considered in every product being created or improved to ensure that it appeals to potential buyers. As sales reps, managers, and startups, understanding the importance of features in product appeal is essential in effectively selling a product.