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What does it mean?

Buying Cycle

The process potential buyers go through before deciding whether to make a purchase. Although it's been broken it down into many sub-stages to align with different business models, it can universally be boiled down to these three lifecycle stages:

  1. Awareness: Leads have either become aware of your product or service, or they have become aware that they have a need that must be fulfilled.
  2. Evaluation: Leads are aware that your product or service could fulfill their need, and they are trying to determine whether you are the best fit.
  3. Purchase: Leads are ready to make a purchase.