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What does it mean?

Bad Leads

Leads are people that have shown some sort of interest in your offering. Leads that are unlikely to become paying customers -- and a sales rep's worst nightmare and are called 'bad leads', because they are a waste of time and are called 'bad leads'. A tough challenge for most marketers is how you separate good, high-quality leads from the people who are just poking around your site. Learn more about lead scoring here.