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Heat score ™

Always aware of your best prospects.

An audience-trained Heat Score tracks multiple interaction channels and uses machine learning to score actions so you don't have to.

The score learns from multiple channels.

Opens, clicks and response rates are not enough anymore. There are a lot of other things happening out of sight. Our Heat Score monitors all channels, including content and your website, matches them against all data points, and produces a meaningful score.

Tailor the score to perfectly match your business.

With users in a wide variety of industries, it is always a challenge to ensure that the score reflects what the specific interactions mean to your business. To meet each company's own criteria, you can customize the score based on your own preference.