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If you're in sales, you've likely heard of "social selling." But what is social selling, exactly? In a nutshell, social selling is using social media to find, connect, and build relationships with potential customers. This article will dive into everything you need to know to ramp up your social selling tactics.
Think about it this way: In the past, sales reps would have to rely on cold calls and other traditional outreach methods to find leads. With social selling, there's no need for that anymore. Thanks to social media platforms like LinkedIn, Twitter, and Facebook, sales reps can easily connect with prospects without even picking up the phone.
Moreover, social selling doesn't just make it easier to find leads; it also makes it easier to build relationships with those leads. By engaging with prospects on social media, sales reps can develop a rapport and establish trust—two essential ingredients for closing a deal.
The inbound way is all about attracting strangers and turning them into leads, customers, and promoters of your business. It's a holistic approach that focuses on the entire customer journey, from awareness all the way through to conversion and beyond.
Sales reps should start using social selling techniques for many reasons. For one thing, social selling can help you close deals faster. Studies have shown that sales reps who use social media can close deals an average of two weeks faster than those who don't.
Not only that, but social selling can also help you close bigger deals. In fact, one study found that sales reps who use social media generate an average of 45% larger pipeline deals than those who don't.
But perhaps the most significant benefit of social selling is that it levels the playing field between big and small businesses. Thanks to social media, even the smallest start-ups can reach a global audience with just a few clicks of a button. So if you're looking for a way to give your business a competitive edge, look no further than social selling.
Now that we've covered what inbound selling is and why you should be doing it, let's look at how you can get started. Here are three tips for selling inbound:
To reach your target market, you need to be where they spend their time online. That means having a strong presence on the social media platforms they use most often. If you're unsure where to start, try conducting market research to find out which platforms your target market uses most frequently. Then, create accounts on those platforms and start engaging with your audience.
When you're trying to sell someone something, it's important to provide value upfront. That means giving them helpful information to solve their problem or answer their question. If you can do that, they'll be much more likely to trust you and do business with you down the road.
The best way to close more deals is by building strong relationships with your prospects. Get to know them as people, not just as potential customers. Find out their interests, pain points, and what they want in a product or service. Then, provide them with helpful information and resources to help them solve their problems. If you can build trust and establish yourself as a valuable resource, you'll be well on your way to closing more deals.
Social selling uses social media to find, connect, and build relationships with potential customers. By engaging with prospects on social media, sales reps can develop a rapport and establish trust—two essential ingredients for closing a deal. Additionally, studies have shown that sales reps who use social media can close deals an average of two weeks faster than those who don't. So if you're looking for a way to give your business a competitive edge in the marketplace, consider implementing a social selling strategy today.