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Cold emailing can be a great way to reach out to potential customers who you think would be interested in your product or service but are unsure how to get started. This guide will show you how to write a cold email, send out cold emails in bulk, and track your cold emails to see what's working and what's not. By the end of this guide, you'll be a cold emailing pro!
Writing a great email is the first step in any good cold email campaign. Your email should be clear, concise, and free of typos or grammatical errors. It should also have a strong subject line that will make the recipient want to open it. Make sure that the receiver has a clear understanding of who you are by adding an email signature. Here are some tips for writing a great cold email:
Make it personal
Include the recipient's name in the email's subject line and body. If you have any personal connections (e.g., you went to the same school, you have mutual friends), mention them in the email.
Keep it short
No one wants to read a novel, so keep your emails brief and to the point. Get straight to the point, and don't include any fluff.
Include a CTA
Tell the recipient what you want them to do after reading your email. Do you want them to reply, click a link, or call you? Make it clear what the next step is.
Include an incentive
Why should the recipient take the time to respond to your email? Include an incentive, such as a discount or free trial, to increase the likelihood of getting a response.
If you don't have an incentive to offer, you should focus on the benefits of your products or services. What would be the outcome for them? This could be anything from saving money to increasing their audience reach.
Once you've written your cold emails, it's time to start sending them out! But before you start hitting "send" on all of your emails, there are a few things you need to do first.
First, create a list of recipients. You can buy leads from a third-party provider or generate your own list by scraping websites or using lead-generation software. This is mainly oriented toward B2B cold emailing. If you want to cold email for B2C, you must follow the new GDPR standards and accumulate their email addresses through forms on your website. Once you have your list of recipients, it's time to send out emails!
For any B2B cold emailing, you can use the following lead generation software to create your email list regarding your audience.
Here is a list of lead generation software:
If you want to focus on B2C cold emails, you can use the following software to embed forms on your website or receive emails for the content you put out there.
Now you have your list of prospects. We'll need to ensure that your email template includes all the above and has a personal touch for all your prospects. For that, you can personalize every email manually or use email automation software with a special “ice breaker” feature to personalize emails at scale.
Sending mass emails is not as simple as hitting "send" on your Gmail account—you'll need specialized software that can handle large volumes of emails without getting flagged as spam. Some popular options include MailChimp, Constant Contact, and AWeber. However, if you don't want to send a single marketing email but are approaching prospects to sell to at scale, your best bet is Leadcamp. You can automatically add all your prospects through integrations, and It will also show you the interest/interaction rate of all your prospects. This way, you can prioritize who you reach out to first.
Test Your Emails
Before sending out hundreds or even thousands of emails, it's important to test them first! Send a few test emails to yourself or someone on your team to ensure everything looks good, and there are no technical issues. Once you've ironed out any kinks, you can start sending those emails!
Track Your Emails
The final step in any good cold email campaign is tracking your results to see what's working and what's not. There are many ways to track your results, but one popular method is using UTM parameters. UTM parameters are special codes you can add to links in your email so that when someone clicks on them, they're tracked back to that specific email campaign. This makes it easy to see which recipient lists and which types of messages result in clicks and conversions. Google Analytics is one tool that allows you to use UTM parameters; alternatively, many email marketing platforms also offer built-in tracking features. With Leadcamp, we make it very easy for you; by adding our extension to your inbox, all your emails are automatically tracked!
Lastly, always use a credible email when sending a cold email. This means using an address from a professional domain associated with your company (i.e., not a Gmail or Hotmail address). Using a credible address helps establish trust with the recipient and makes them more likely to open and respond to your email.
Cold emailing can effectively reach new potential customers who might be interested in what your business offers. However, before embarking on a cold email campaign, there are several steps you need to take, including writing great cold emails, sending out bulk emails, testing your messages, and tracking your results. By following these tips, you'll be well on your way to ensuring your next cold email campaign is successful. You can find more information related to emails on our blog, such as setting up a no-reply email address or linking multiple emails to your inbox.