By the end of 2023, more than 70% of technology vendors worldwide will use intent data for prospecting, but what exactly is intent data, and how can sales teams embrace this data? This guide explores how to implement intent data and meet buyers where they are.
In today's competitive sales landscape, understanding your prospects' buying intent is essential for success. That's where intent data comes in. By analyzing online behavior, intent data reveals insights into a prospect's interests, pain points, and purchase intent. With this knowledge, sales teams can tailor their outreach to resonate with prospects and drive more conversions.
Incorporating it into your sales funnel is a powerful way to leverage intent data. This document provides an overview used by sales teams to use a new way to move prospects through the sales funnel. By integrating intent data into your sales funnel, salespeople can create more personalized and relevant content that speaks directly to a prospect's needs and interests.
We'll explore the benefits of using intent data and provide tips for how to incorporate it effectively. Understanding the power of intent data in sales can take your success to the next level.
We'll dive into the two main types of intent data: third-party and first-party data.
Learn about the impact of leveraging intent data in your sales process.
We dive into the practical aspects of working with intent data.
Q: Who is this guide for?
A: Everyone! But more specifically, the following two will thrive on it:
Q: What format is this template in?
A: It's easily digestible as a single pdf. Save it to your computer for easy reference when preparing yourself for the future of sales.
Q: Why is intent data important?
A: Using data insights in your sales efforts is becoming increasingly important because today's buyers control their buying journey. Leveraging intent can help sales teams understand where buyers are in their decision and know when and how to communicate with them.
Q: Does it include how to implement the tactics?
A: Yes! We've included both the theory and some practical tips and tricks on how to get started.
Q: Do you have more sales tips?
For sure, here are some of our most popular templates: