Leveraging Intent Data in B2B Sales

By the end of 2023, more than 70% of technology vendors worldwide will use intent data for prospecting, but what exactly is intent data, and how can sales teams embrace this data? This guide explores how to implement intent data and meet buyers where they are.

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What you'll learn

In today's competitive sales landscape, understanding your prospects' buying intent is essential for success. That's where intent data comes in. By analyzing online behavior, intent data reveals insights into a prospect's interests, pain points, and purchase intent. With this knowledge, sales teams can tailor their outreach to resonate with prospects and drive more conversions.

Incorporating it into your sales funnel is a powerful way to leverage intent data. This document provides an overview used by sales teams to use a new way to move prospects through the sales funnel. By integrating intent data into your sales funnel, salespeople can create more personalized and relevant content that speaks directly to a prospect's needs and interests.

We'll explore the benefits of using intent data and provide tips for how to incorporate it effectively. Understanding the power of intent data in sales can take your success to the next level.

What is intent data exactly?

We'll dive into the two main types of intent data: third-party and first-party data.

The benefits of using intent data.

Learn about the impact of leveraging intent data in your sales process.

How to get started with intent data.

We dive into the practical aspects of working with intent data.

Asked & Answered

Q: Who is this guide for?

A: Everyone! But more specifically, the following two will thrive on it: