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Creating a business profile in the early stages of a new social media platform is a real plus. Its algorithms are usually beneficial for quickly getting your product or service out there. This article shares tips on how to use it and, more importantly, tricks for gaining more visibility. TikTok is primarily a platform for short-form video content and entertainment, and it may not be the most natural fit for B2B sales. However, there are still some best practices that businesses can follow to potentially leverage the platform to support the influx of your lead generation.
Your Sales department should already have determined your Ideal Customer Profile so you can easily deduct your target audience on TikTok. The general objective of Social Media is to generate a good amount of followers that find your business interesting and could eventually turn into potential customers.
Consider how you can showcase your products or services creatively and engagingly on the platform. Consider using humor, storytelling, or behind-the-scenes footage to make your content more engaging and shareable, but we'll dig into content creation later in the blog. If you are not the biggest fan of creating your content on TikTok, you can always repost from experts in your field.
Remember that TikTok is a social platform, so it's an easy platform to collaborate with influencers in your industry who have a significant following on TikTok. They can help promote your products or services to their audience and potentially generate leads for your business. More importantly, regarding social selling, you'll have to engage with your audience: Respond to comments, messages, and mentions to build relationships with potential customers. Consider hosting Q&A sessions for any of them who are considering your business. Sharing expertise on TikTok can be a great way to engage with an audience and provide value to others.
Just to give you a glimpse of what type of content you can generate to attract new customers, we'll list some ideas to help you out. Creating educational content for B2B Lead generation is your best bet to get people interested. Use TikTok to create short, informative videos that provide valuable insights, tips, or tutorials about your expertise. Keep the content short, engaging, and easy to follow. TikTok is a visual platform, so use graphics, animations, or demonstrations to illustrate your points.
Hashtags are still a thing; use relevant hashtags to help your content get discovered by people who are interested in your niche. You might also attract other experts to collaborate to create joint content and reach a wider audience.
“New trend alert” Tiktok supports any account that follows the trend. It's definitely worth making content and joining the hype of the moment. These trends are noticeable through scrolling in TikTok; however, some accounts analyze this for you, so you don't have to do the work. Follow the following accounts on TikTok to stay on top:
You have more chances to appear on your follower's feeds if you repost a TikTok video from the original creators. Though it will still be credited to the original creator, your profile picture will also appear. Sharing expert advice and content also gives your profile and brand a certain authority, even if you did not create the content yourself. Here are some instructions on how to repost, view it or delete it if you're not happy.
Make a repost: When you find an excellent video on TikTok that you would like to reuse, click on the arrow on the bottom right. The first yellow icon will allow you to repost the video.
View a repost: Go to your profile and look for the three dots in the top right corner. Tap them, then tap "Reposts." if you don't see the "Reposts" option, you don't have any reposts.
Delete a repost: If you want to remove the video from your profile, there's an easy way. Select the video you want to delete on your profile “me tab.” Next, tap the three dots in the bottom right corner and select "Delete." This will remove the video from your profile and prevent it from being reposted. You can delete only your sound from the video, keeping the original video intact. To do this, go to the same menu and select "Remove Sound." This is valuable if you want to keep the video but change the audio.
If your company wants to put a lot of effort into TikTok, experts advise this daily strategy to make the best of it. We all know it can be hard to focus when social media comes up. We end up losing ourselves and scrolling endlessly. Go in with focus and have a daily plan so you don't get caught up in it all.
TikTok can mean something for B2B businesses looking to expand their reach and generate new leads. A clear strategy is crucial to showcase your products or services effectively, and social selling can help increase your prospects on the platform. Creating engaging content is key to attracting new customers, and reposting your content can help you lower your content creation efforts while still generating leads. By leveraging the power of TikTok, B2B businesses can gain a competitive advantage and establish themselves as thought leaders in their respective industries.