What Do Google Search Campaigns Do and What Is the Value Proposition?

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The key value propositions of Google search campaigns are visibility and reach. As a business, you want your website to be at the top of the search engine results pages (SERPs), so potential customers can find you. And with Google AdWords, you can bid on keywords relevant to your business and have your ads appear above and to the right of the organic search results.

With Google Ads, you can target people based on what they've searched for on Google, where they are, and even what device they use. So you can reach more people with your advertising message and get more leads and sales from your online campaign.

What Do Google Search Campaigns Do and What Is the Value Proposition? - image
What Do Google Search Campaigns Do and What Is the Value Proposition?
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How to Get Started With Google Search Campaigns

If you're interested in using google search campaigns for your business, there are a few things you need to do to get started. First, you must create a list of keywords you want to target with your ads. Once you have your list of keywords, you need to create an ad group for each keyword. Each ad group should contain one or more ads that are relevant to the keyword. Finally, you must set a budget for your campaign and choose an appropriate bidding strategy.

What do you need to pay attention to?

  1. Quality of your keywords (put yourself in your customer's mind, what are they looking for)
  2. The difference between broad keyword match, phrase keyword match, and exact keyword match.
  3. Landingpage needs to have relevant keywords in its heading.
  4. Your landing page needs to have a visible call to action.
  5. Check your search terms (terms that the people have inserted to see your ad) and exclude any non-serving / out-of-context keywords.

Why use Google Ads?

The key value proposition of google search campaigns is the ability to reach many potential customers with your marketing message at a relatively low cost. Google search campaigns are an effective way to drive traffic to your website and generate leads for your business.

The Benefits of Google Search Campaigns

There are countless benefits to using Google Search Campaigns, but here are just a few:

Google Search Campaigns offer businesses a unique opportunity to place their ads directly in front of potential customers who are already interested in what they offer. With its vast reach and ability to target potential customers based on their location, age, gender, and more, it's a great way to grow your business. So if you're not using Google Search Campaigns yet, now is the time to start.

In Google Ads you can also add Max Performance Campaigns which can add your reviews to the search results. This is a great way to showcase your customer satisfaction to gain a competitive edge.

Negative point of Google Search Ads

Though Google Ads can help with your visibility, it requires some technical skills to work with it. So let's see what you need to know or set up before you start paying for ads:

These are complex steps to take, and if you don't set them up correctly, you might be spending money without seeing much result from the campaigns. Adding the Google Tag Manager code to your website is essential to track conversions. Working without conversions would be a big mistake, as you would never know where your results come from.


It's very beneficial to a company to start with Google Ads because being visible on the front page of Google will give you more leads or sales. However, you do need to know how to set everything up correctly. Luckily Google has a program where you can contact their account strategist to set it up with you!