Sign In

Here Are Five Steps to Create a Conversion Path.

Reading time: 2 minutes


A conversion path is a journey a customer takes from first becoming aware of your product or service to eventually making a purchase. To generate sales, you must have a clear and well-defined conversion path. The steps below will help you create a conversion path to increase sales and grow your business.

How to Create a Conversion Path - image
Here Are Five Steps to Create a Conversion Path.
Leadcamp logo
Intentional sales engagement.
We'll tell your sales team where to look and who to contact first.
14-day free trial

Setting up your landing page

Define your target audience

The first step in creating a conversion path is to define your target audience. Who are you trying to reach with your product or service? Once you know your target audience, you can create content that speaks directly to them.

Define your conversions

What are the most valuable actions a lead can take on your website? Whether filling in a contact form or buying something, you should lead all your website visitors toward those actions. Make sure they are highlighted in a nice color and stand out.

To support these valuable conversions, you should also define your secondary actions. This can be anything from tracking the time spent on your website, downloading content, or watching a video.

Here is a guide on how to track conversions with Google Analytics or other Google products.

Create compelling content

Once you know your target audience, you need to create content that will speak to them. Your content should be compelling and interesting, and it should answer any questions they may have about your product or service.

Share content that captures leads.
Leadcamp helps you capture meaningful content views.

Drive traffic to your content

The next step is to drive traffic to your content. You can do this through various marketing channels such as social media, email marketing, or paid advertising. As this is a very tedious job, it’s best to leave it to someone who knows what they are doing. Make sure the professional you choose to work with knows something about first-party data and how to use it.

Convert leads into customers

Finally, you need to convert leads into customers. The best way to do this is by offering something of value in exchange for their contact information, such as an ebook or white paper. Once you have their contact information, you can follow up with them and continue the sales process until they make a purchase. At Leadcamp, you can make great content and automatically ask for their email address. This gives you some first-party data for sales and marketing.

Creating a conversion path is essential for any business that wants to generate sales and grow its customer base. Following the steps above, you can create a conversion path to help close more deals and increase sales. And don't forget - once you've created your conversion path, it's important to track its performance so that you can continue to optimize it over time!