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When writing an email, people spend a lot of time properly drafting the subject line to trigger an email open, and spend time on the email itself to make it compelling. However, then comes the sign-off. Some choose Best Regards; others opt for Kind Regards. What is the difference between the two and what should you choose when? Let's dive in below!
"Best regards" is commonly used in business and is considered the less formal version of the two. Using this at the end of your e-mail is a safe, friendly, and respectful sign to customers you chat with, but still leaving some distance.
Ending your email with this leaves a neutral sentiment that conveys respect without claiming a relationship beyond to what is already there. In short, you can't go wrong with "Best regards"!
Here's when you should go with "Best regards"
Here's that customer testimonial we were discussing yesterday in our meeting. It should answer your question about how Leadcamp can streamline your sales process by integrating with your existing software.
Please let me know if you have any questions.
"Kind regards" is the more formal version of "Best Regards". It is often used when sending a cold email or to close exploratory emails. It does not imply that you have an established relationship with the recipient, but still communicates respect. We recommend using "Kind Regards" to close your business emails.
Here's when you should go with "Kind regards"
I noticed you downloaded our most recent case study on what to use to sign-off emails that helped streamline the outreach of hundreds of sales teams. If you have any questions about that, I'd be happy to answer them.
Whatever you choose, it all comes down to personal preference. You know who you are sending and the feeling you want to convey. We hope this information can help you when unsure about your sign-off!
If you found it useful, please share this information with your colleagues so they can use this knowledge as well - best regards or kind regards - see you soon!