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Best Regards or Kind Regards - What is it and How to Use in Your Sales Emails

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When writing an email, people spend a lot of time properly drafting the subject line to trigger an email open, and spend time on the email itself to make it compelling. However, then comes the sign-off. Some choose Best Regards; others opt for Kind Regards. What is the difference between the two and what should you choose when? Let's dive in below!

Best vs Kind regards - meaning
Best vs Kind Regards - what to use when
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What Does "Best Regards" Mean?

"Best regards" is commonly used in business and is considered the less formal version of the two. Using this at the end of your e-mail is a safe, friendly, and respectful sign to customers you chat with, but still leaving some distance.

Ending your email with this leaves a neutral sentiment that conveys respect without claiming a relationship beyond to what is already there. In short, you can't go wrong with "Best regards"!

Here's when you should go with "Best regards"

  • emails with existing customers
  • talking to partners you've been working with for 3+ months
  • communicating with prospects with whom you have had regular two-way conversation
  • when talking with colleagues
  • when the other party chooses a more informal tone

Alternatives to Best Regards

  1. Respectfully
    This demonstrates professional courtesy and is much more formal than "kind regards" but less formal than "best regards"
  2. Regards
    This one is roughly the same as "best regards" and may be appropriate when writing to someone with whom you have a good working relationship or acquaintance.
  3. Thank you
    Ending with "Thank you" is not considered very professional in most business contexts. However, it can be used if the sender's email has been particularly helpful.
  4. Looking forward to our next conversation
    This is often used in sales emails to end an email you sent after a meeting in the sense of a recap to which you do not expect a response.
  5. Happy weekend
    This is a casual sign-off best suited for people with whom you have developed a casual, friendly relationship. It is not appropriate when corresponding with someone who expects a more formal tone.
  6. More options are: All the best, Thanks in advance, Cheers, Talk soon, Let me know if you need anything...

When go with "Kind Regards"?

"Kind regards" is the more formal version of "Best Regards". It is often used when sending a cold email or to close exploratory emails. It does not imply that you have an established relationship with the recipient, but still communicates respect. We recommend using "Kind Regards" to close your business emails.

Here's when you should go with "Kind regards"

  • in the early stages communicating with prospects
  • when emailing an executive at a company
  • in any case you're uncertain about your sign-off

Alternatives to Kind Regards

  1. Sincerely
  2. Take care
  3. Respectfully
  4. With appreciation
  5. Many thanks

Wrapping up

Whatever you choose, it all comes down to personal preference. You know who you are sending and the feeling you want to convey. We hope this information can help you when unsure about your sign-off!

If you found it useful, please share this information with your colleagues so they can use this knowledge as well - best regards or kind regards - see you soon!

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