And yes, we'll also say what Leadcamp does NOT have!
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When comparing Salesloft and Leadcamp, your decision will likely come down to price, usability, and, of course, the presence of intent signals. Salesloft is much more focused on enterprise-sized sales teams and feels like a tool not quite made for this era of modern selling.
It is a common phrase from former Salesloft users who have switched to Leadcamp that the user interface is more intuitive to use and more accessible to extract data from.
If you are one of these modern sellers or sales managers, you understand that the power of buying intent cannot be underestimated. Gone are the days of bombarding prospects with emails without really understanding their willingness to buy. If you are one of them, read on to understand where Leadcamp makes a difference.
Salesloft is one of the leaders in the sales engagement industry, but Leadcamp has a lot to offer compared to Salesloft. Because Leadcamp captures more engagement signals, it is often referred to as a more differentiated product for sellers.
What is Salesloft missing?
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| Identifying prospects Through the website tracker and content sharing capabilities, Leadcamp can quickly identify and add new prospects to the platform on which automation can be used to speed up prospecting. |
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| Identifying accounts Coming soon Identification of companies visiting your website that are not yet in your prospect list. |
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| Prospect pipeline The Prospect pipeline gives you a true overview of which stage each prospect is at during qualification. This kanban view is fully automated and helps sellers stay on top of their prospecting activities. |
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| Opportunity pipeline Just as Outreach offers opportunity stages, Leadcamp goes a step further and maps them onto a kanban screen that can also include all sorts of automations to take away busywork. |
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| Heat Score The Heat Score is a probability score that this prospect might become a customer in the next 90 days. It's calculated by analyzing their actions on email, website, forms, and content. Outreach has an inbox add-on to monitor emails that also works with third-party data so this is considered account-level intent. |
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| Intent-based sequencing Intent-based means that you can have the email journey adapt itself based on your prospect's behavior.. |
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| LinkedIn Automation Leadcamp can fully automatically follow, connect, and send messages on your behalf on LinkedIn. |
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| Content sharing & embedding Leadcamp comes with a built-in content library to capture engagement on PDF documents and videos. |
You do (or plan to do) personalized multi-channel outreach.
You leverage content but aren't capturing key engagement.
You aim to have your reps double down on prospecting.
You know that there's more than just email opens and clicks.
You prefer having an all-in-one platform.
No other tool does what Leadcamp does. This is sick. This whole prospect management part and leveraging intent insights within our sales journey has changed the game for our sales team. They hit the nail on the head."
Leadcamp mainly focuses on giving you first-party intent data that feeds you direct insights into your prospecting pipeline and the ability to be always talking to the right prospects. An advantage you will not find in any other platform.
So what do we not (yet) have?
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| Third-party-intent data | ||
| A/B testing emails | ||
| Forecasting |
Okay, we are biased, but not ignorant. Salesloft will be the better option for some, but we tried to show when Leadcamp would be a better fit. Don't get us wrong; both platforms have great treats for sales teams.
Both Salesloft and Leadcamp provide great features such as AI-driven insights, task automation, and cadences. Salesloft bases its intent data mainly on third-party information. All the while Leadcamp has everything integrated and adds extra value for sales reps and managers with the prospect pipeline, guided selling recommendations, and personalized email sequences based on first-party data.
Beyond setting up your flow, our team will guide you every step of the way and help you drive the highest ROI from Leadcamp.
And we'd love to show you even more about why.
