And yes, we'll also say what Leadcamp does NOT have!
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Choosing the right B2B marketing and sales tool can be a challenge, especially with so many options available on the market. At Leadcamp, we want to help you make an informed decision, which is why we're comparing our tool with the one of 6sense. Both platforms use artificial intelligence to provide predictive models but have different primary focuses and features.
6sense is an account-based marketing and sales intelligence platform that helps businesses identify high-potential accounts, prioritize outreach and deliver personalized messages and content to key decision-makers. In contrast, Leadcamp is a sales engagement platform that helps businesses close more deals and automate their sales processes. Our platform offers features such as predictive scoring, prospecting automation, and email cadences and provides insights into the probability of a lead becoming a customer.
6sense and Leadcamp are AI-driven platforms that can improve your marketing and sales performance, but their approaches and feature sets differ. In the following sections, we'll compare their key features side by side to help you find the right fit for your business.
6sense is an account-based marketing (ABM) platform that provides intent data on the account level, enabling businesses to reach out to the right companies at the right time. By offering insights into their buying behavior and intent, 6sense helps businesses better manage and convert pipeline revenue through sales and marketing. However, 6sense primarily focuses on providing data and analytics and often requires additional software to support the sales process effectively. So, what is 6sense missing when it comes to sales?
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| First-Party Intent Data
Leadcamp can directly track your prospects' interactions and uses machine learning and AI to understand buying intent within those interactions.
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| Intent-Driven Sequencing
Intent-Driven Sequences can adjust their journey autonomously based on the recipient's actions on your emails and other communications.
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| Heat Score
The Heat Score is a probability score that this prospect might
become a customer in the next 90 days. It's calculated by analyzing their actions on
email, website, forms, and content.
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| Prospect Pipeline
The Prospect pipeline gives you a true overview of which stage
each prospect is at during qualification. This kanban view is fully automated and helps
sellers stay on top of their prospecting activities.
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| Pipeline Automation
Add specific rules to your sales pipelines that move prospects
around automatically and give your team timely reminders so nothing falls through the
cracks.
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| Identifying Prospects
Through multiple sharing capabilities,
Leadcamp can quickly identify and add new prospects to the platform from your communications, website or social shares.
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| Content Tracking
Leadcamp comes with a built-in easy-to-use content library that
enables sellers to quickly share and capture engagement on PDF documents and
videos.
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You do (or plan to do) personalized multi-channel outreach.
You leverage content but aren't capturing key engagement.
You aim to have your reps double down on prospecting.
You know that there's more than just email opens and clicks.
You prefer having an all-in-one platform.
No other tool does what Leadcamp does. This is sick. This whole prospect management part and leveraging intent insights within our sales journey has changed the game for our sales team. They hit the nail on the head."
Compared to 6sense, Leadcamp does not provide intent data on the account level. While Leadcamp also offers predictive models that help businesses identify and target potential customers, it does so primarily through first-party intent data and its sales engagement platform to create demand. It does not offer the same level of account-based marketing (ABM) solutions that 6sense does, such as identifying high-potential accounts or providing insights into key decision-makers buying behavior and intent.
However, Leadcamp is more focused on enabling sales teams to close deals faster. It offers features such as lead scoring, prospecting, and email automation to help businesses build targeted lists of potential customers and engage with them at scale.
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| In-House Marketing Solutions |
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| Third-Party Intent Data |
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Essentially, 6Sense's data can be incredibly valuable for businesses looking to improve their ABM strategy and reach their target accounts more effectively. However, it's not always as effective for sales without additional software. This could be due to various factors, such as a lack of robust sales automation features or limited integration options with other sales tools. Another big difference is the origin of their data. As third-party cookies are slowly disappearing, so will third-party marketing, so Leadcamp is focussing on first-party data to prepare you for the future.
We hope through this comparison, and businesses can determine if it's the right fit for their specific needs or if they need to supplement it with other software to achieve their desired outcomes.
Beyond setting up your flow, our team will guide you every step of the way and help you drive the highest ROI from Leadcamp.
And we'd love to show you even more about why.
